This week we welcome Wapple — a company passionate about mobile — to the COMmunity. It’s a great fit since Wapple has a long track record commenting on all things around the mobile Web (as it should since the company’s DNA as a provider of ‘build-once-publish-to-all’ solutions is all about putting the mobile Web first). Hosting the COM gives Wapple an opportunity to “celebrate what’s great, new or in need of addressing on the mobile landscape” — and we’re couldn’t agree more!
With that as background, here are the blogs that made this week’s lineup:
The favorite blog (and Pick of the Week) comes from Troy Brown, chief architect and president of one50one, whose guest column on MobileGroove expertly outlines how brands and marketers can address a multicultural audience. The column also details the impact of 4G, location & personalization on the mediascape of multicultural marketing, and brings our attention to what will surely be an explosion in mobile video.
- Advantix Solutions also looks at 4G in a post that explains what it really means for the average consumer.
- Audrey Watters, a newcomer to the COM, focuses on mobile learning in a post where she also challenges us to re-think education and imagine how learning in the digital age might blend hip hop, digital and mobile.
- Mark Bridge from Fonecast talks to Ovivo Mobile, an ad-funded mobile virtual network operator.
- Brian Katz highlights the real savings behind the idea of BYOD (Bring Your Own device).
- Another piece worthy of inclusion, although not officially submitted for the Carnival, comes from BBC Technology Correspondent Rory Cellan-Jones. Rory details his recent difficulties with mobile money payment applications. He aims to see how far he can get without cash over the coming days, so it’s a story worth following.