Carnival of the Mobilists #268 @ Optism
It’s a banner year at the COM and I am over the moon! Not only do we have a new website and host (thanks to our friends and supporters at Mobileweb Company) and other great things in the pipeline; we have had the pleasure of greeting a number of newcomers to the COM, including the fabulous Lisa Ciangiulli (@LisaCiangiulli) from Optism. Lisa, a woman passionate about mobile, mobile commerce and permission mobile marketing (her Twitter tells us she is “on a permission-
As she writes in her blog: “In our dynamic industry, we’ve found that keeping abreast of what ecosystem members are saying is critical to staying on top. That’s why we published our Permission Marketing in the News blogs for almost two years! Now, we’re happy and honored to be a Carnival of the Mobilists host — and we’ve got a great collection of articles to suggest to you this week.” We’re proud to have her — and look forward to having Optism host a COM again soon. You can keep up-to-date on her blog and the great job her team does curating the mobile news you need to know on Twitter @Optism.
Meantime, let’s get this party started with a line-up of the posts that made this week’s COM:
- Martin Wilson over at Mobileweb Company gives us his take on responsive web design and why it falls short when it comes to designing for mobile. It’s a great read (and makes a strong case against any approach short of developing a comprehensive mobile strategy), and was chosen by Optism as Post of the Week.
- Christopher Reynolds at mobyaffiliates provides us advice on how to best promote iOS and Android mobile apps. If you’re serious about making money from apps, then you’ll want to check this article out.
- UX Magazine’s Sachendra Yadav looked at how one app company uses onboarding as a strategy to turn customers into loyal customers.
- Over at Mobile Payments Today, Bruce Burke gives us new perspectives on the highlights of his recent Social, Mobile, Payments conference. Is it all a ‘numbers’ game in the MoSo space? Read on and find out.
- Steve Litchfield over at All About Windows Phone walks us through phone camera innovations and their impact.
- MobileGroove and partner UNTETHER.tv bring us a new episode of M-Pulse. This time the focus is design and the guest is Arturo Toldeo, Senior User Experience Design in the Windows Phone Design Studio. There’s also a nod to our fave Mobilist Tomi Ahonen for his new list of the largest mobile social networks to date by size. A worthy global resource indeed!
- Michelle Manafy, MobileGroove contributor, gives us her take on a new report about how (and why) Digital Natives switch media, devices, platforms 27 times an hour. What can content companies and marketers do to grab their attention? Michelle has some straightforward advice.
- Dean Bubley over at Disruptive Wireless takes a hard look at where rich communications suite (RCS) is in terms of adoption and implementation, and pays special attention to RCS-e and the Joyn services recently unveiled and branded as such by the GMSA.
- Kerry Skemp, Marketing Director at SnapHop, gives a break from the stats and heavier side of mobile to provide us a lighter look at mobile inspired by observations from a bicycle race. Simple and elegant common sense.
Honorable mention goes to Russell Buckley (the original COM founder) who wrote a thought-provoking piece about the real future for traditional middle class professions in a Digital Age. Optism submitted it on his behalf — and I’m glad they did. It’s a must-read, especially for parents and teachers as they council youth.
