It’s been a while since WIP (Wireless Industry Partnership) — the connector in the mobile industry, supporting the overall ecosystem by encouraging discussions, co-creation and exchange — took the helm at the COM, so it’s great to welcome them back. It’s also a good opportunity to alert you to the resources WIP publishes to help developers navigate mobile. From practical tips to a comprehensive list of apps stores (124 and counting!), it’s all here. More recently, WIP published the Mobile Developer’s Guide to the Parallel Universe, a free community-driven resource aimed at helping developers sync their development cycles with their marketing cycles. Download it and share your feedback with WIP.
Meantime, here is a lineup of some of the posts that made the COM this week.
James Coops over at mobyaffiliates shares a new, and evolving list he calls the ‘Best Mobile App Developer Directory. It includes iOS, Android, BlackBerry, Windows Phone 7 and HTML5 developers, grouped by geographical region. If you don’t see your company or name on the list, then contact James.
MobileGroove columnist Jeff Hasen — one of the leading CMOs you need to follow to get the inside track on mobile marketing trends and developments — draws from his recent book (Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices) to provide some practical advice on how marketers can learn from regions to execute a successful strategy. A surprise: Asia may be a hotbed of ideas and innovation, but marketers shouldn’t assume marketing models and approaches that fly there will yield the same results everywhere…
We welcome COM newcomer Natasha Hutchinson over at Adfonic who tells us why marketers must shift their media budgets to mobile. It’s packed with insights and stats — which is why it is also WIP’s Pick of the Week.
Finally, WIP share an interview it conducted with Gary Yentin, CEO of AppPromo, on how to get known (and discovered) without a massive marketing budget.
Next week the COM touches down at Optism with a special focus on the hot topic in mobile: commerce.